Bringing A Fresh Perspective
Building A Lasting Career
Insights and Endeavors
Cliff R is a multi-faceted artist, entrepreneur, and the founder of Rankin Media Group (RMG), an entertainment and media company. With a deep connection to faith, family, and community, Cliff’s music reflects his personal journey, blending soulful country melodies with authentic storytelling. Raised in a musically rich family, he discovered his passion for music early, honing his craft through freestyling and drawing inspiration from his late older brother, who was both a musician and an athlete. This foundation set Cliff on a path that would eventually lead to a successful career in music.
Cliff’s professional journey began in high school when his cousins and brother founded Countri Citi, a local record label that gained regional attention. This experience gave him the confidence to push his music further, and he quickly gained recognition for his raw talent and authentic sound. Over time, Cliff performed on national stages, collaborated with top artists, and built a loyal fanbase that connects with his genuine approach to music. As the founder of RMG, he expanded his influence in the industry, using his platform to support other creatives and entrepreneurs.
Drawing from a range of musical influences, Cliff blends the storytelling tradition of country with the powerful lyricism of hip-hop. His work is particularly influenced by Tupac Shakur, whose ability to speak truth through music resonates deeply with Cliff’s own philosophy.
Cliff’s songs often explore themes of family, faith, perseverance, and personal growth, with a focus on creating music that not only sounds good but also empowers and inspires listeners.
Cliff’s creative process is fluid and organic, allowing inspiration to guide him wherever it leads. Whether it’s a melody, a lyric, or a beat, he lets the music come naturally, trusting that each song will take on its own identity. With his entrepreneurial mindset, Cliff has built a successful career on his terms—running his own label, touring the country, and creating meaningful connections with fans. Though he hasn’t signed a mainstream record deal, his work ethic and dedication have earned him a respected place in the industry.
Looking to the future, Cliff is committed to continuing his growth as both an artist and a businessman. He plans to expand his media company, collaborate with other artists, and keep creating music that resonates with his audience. For Cliff, music is more than just entertainment—it’s a way to connect with people, share life’s lessons, and inspire others to overcome adversity and live authentically. With a legacy built on authenticity, faith, and perseverance, Cliff R’s journey is just beginning.
